Visit VeloVixen Website
A Chelverton Investor Club Investment
How much did Chelverton Investor Club Members invest: £500,000
VeloVixen is a retailer of cycle apparel and accessories, operating primarily online, and focusing exclusively on the female consumer.
Why did Chelverton Investor Club Members Invest
Cycling has seen rapid growth for a number of years. Whilst participation levels have flattened, growth amongst female cyclists is forging ahead in a market which has been male-dominated for years.
The female consumer is poorly catered for, and VeloVixen is prominent amongst a new breed of retailers focused exclusively on this segment. Cycling is also a market where on-line has become of dominant retail channel.
This rapidly growing business also benefitted from EIS tax relief.
How did we come across the company?
The owners were introduced to Chelverton by personal recommendation. They had previously considered raising money through Crowdfunding, but appreciated the greater value-add that would be obtained through the on-going relationship post investment .
VeloVixen is seeking to exploit its niche market leadership position through increased on-line customer acquisition, both in the UK and overseas. Export markets will be developed alongside native language websites. It is also planned for the company to develop its own brand offering.